#Yammertime, what do I do with “Enterprise Social”?


Customer immersion experience

  • You need to follow users
  • Ask them about their pain points
  • Build experiences to solve business challenges
  • Define Social
  • What Yammer is not
  • What yammer is
  • How to use yammer in a corporate environment


  • Always mobile always moving
  • Collaborate early often and always
  • Grown up on social networks
  • Don’t quite understand e-mail

Another older tradition or methodology:

  • Traditional hierarchies
  • Responsive network

knowledge sharing is prevented by competition within the enterprise.

  • Corporate publishes, and communicates.
  • Designed to be a little less formal
  • Designed to be “I have an issue! Who can help me out?”
  • It is not Facebook for the enterprise
  • You need to stop this.
  • Problem with knowledge hordes
  • Groups in office 365–> this is where things are going..they will eventually merge into one group
  • Use for support groups
  • 2013 office
  • Getting information (tribal knowledge) from baby boomers**
  • Capturing tribal knowledge
  • Help people consume the knowledge
  • BI doesn’t always have the context

Idea exchange / innovation hub**

  • Is there something we can do that lets everybody know for the enterprise.
  • Governance/HR get usage policy!!!**

Monitor keywords*  –  need to do it.